With TikTok rolling out a pilot program for video résumés, written applications are one step closer to becoming a requirement of the past. Recognizing that the next generation of employees are the digital natives of the future, TikTok knows exactly where and how to find them – while encouraging job seekers to show off their creativity in ways that old school résumés simply can’t capture.
Although applying to a job via TikTok may sound futuristic, hiring brand ambassadors and content creators based on a traditional résumé is unthinkable. TikTok’s program allows people to apply directly for jobs through #TikTokResumes and at nextgen.teamwass.com. To help launch the program, the platform has partnered with employers including Shopify, Chipotle, Alo Yoga, and Target to offer a variety of positions.
TikTok résumés are a natural extension of #CareerTok, a collection of videos that offer opportunities, advice, and tips to help those searching for jobs or vying for a career change. Although LinkedIn, Facebook, and Snapchat have been used for recruiting, TikTok’s program is the first of its kind when it comes to video applications.
Some have raised concerns over TikTok résumés, citing the potential for bias from the algorithm and the decrease of anonymity by making one’s appearance public. However, they are undoubtedly a powerful tool for evaluating a candidate’s personality fit for public-facing roles and displaying one’s digital skills.
Companies shouldn’t overlook social media when searching for their dream candidates, just as they do for their ideal creators. With increasing demands for authenticity in the digital space, this format provides the perfect opportunity for just that.
