Let us introduce you to Exhibit A in “Why NFTs Need Public Relations”. If you’ve been following the weather report over the last few weeks, you’ll know it’s been warm and sunny in Los Angeles but cold and stormy on Twitter. Why the sudden cold front, you ask?
For one reason, this is a crazy new world and situations are expected and taking shape in real-time. The much hyped NFT project called The Weather Report had a tsunami sized situation a few weeks ago that shook the NFT community and project supporters to their core. The NFT Evening shared a full recap of the events which we encourage you to read – for learning purposes alone – but in short, the project lacked one key element: a publicist.
A good publicist would have prepared their team before conducting a Twitter Space that caused even further damage and chaos to the project. Brand reputation is key and the best way to build a solid one online is through a strategic communications strategy. Having a plan in place to effectively communicate to target audiences during the various stages of the businesses lifespan, such as an event sponsorship or a crisis such as the one mentioned above, when parts of the deal unravel, is critical.
Twitter Spaces have become festival panels. Discord announcements have become press conferences. It’s a brave new world in the wild wild west and the best way to prepare is to have a communications plan set in place with a qualified PR team.
We’ve compiled our advice in this world as noted below where you can find the top 4 benefits of NFT Public Relations:
Let’s say you’ve added a new partnership with your brand or you’re releasing a new collection at an upcoming date. It’s not enough to just announce and share on your social channels.
With a good PR firm, a solid press release that highlights what’s new with your NFT brand will garner more attention across the industry. When you pair your news with releases crafted by a publicist, the more the media will want to know about you and the more you’ll get people interested in your NFTs.
This is still a fairly new term that’s developing across PR and it continues to take shape. A huge benefit to an NFT publicist is that they will be knowledgeable about blockchain technology and will create digital marketing content that will be engaging to journalists, but also to your consumers across the industry.
This is where the storytelling process comes into play. A publicist will expertly tell your story so that it’s received by the target audience. This also allows the brand to understand the progress of the current campaign.
Experts across the space are currently vying for the top spot when it comes to being the ‘all-knowing’ source of NFT information. Perhaps your NFT brand is doing something innovative in the virtual world and you think your company is full of gurus.
PR & marketing can elevate your core team in the media to where the press specifically seeks you out for official NFT commentary. This means more visibility for your brand and what you’re doing. It also means a publicist can position your company as a leader within the space which can lead to potential major brands wanting to explore an exclusive partnership. And yes, more eyes on your collections!
As mentioned before, you can be sure a crisis will come, and it always comes at the worst time. It’s better to have a strategy in place ahead of one (proactive) instead of scrambling to do damage control after the fact (reactive). In other words, stay ready so you don’t have to get ready.
By utilizing PR firms, folks will be able to guide you through tumultuous times to ensure damage to your reputation leaves very little lasting effect. And if it does, they can assist in your brand recovering in the end.
Jive is considering new business opportunities on behalf of innovative projects and companies. If you’d like to discuss digital marketing or NFT public relations for your project or brand company, please contact us at [email protected].
Megan Balyk is Vice President at Jive PR + Digital, where she helps consumer and immersive brands build cult‑level followings through integrated PR, social, and influencer marketing that drives measurable ROI. With 15+ years of experience across North America, Asia, and Africa, she has a strong track record of leading high-performing marketing teams and scaling companies (from start-ups to publicly traded companies).
A recurring source for outlets such as Business Insider, Megan is known for blending cultural insight with sharp performance thinking to help brands show up where Gen Z and millennials actually are—not just where the media plan says they should be. She also serves on the Advisory Board for the University of San Francisco School of Management’s Digital Marketing program, helping shape the next generation of marketers in the world of AI.
