Coquitlam Centre (CQC) is a shopping mall in Coquitlam, British Columbia that attracts over 12 million shoppers per year. Featuring over 930k square feet of premiere retail space, CQC is a staple of Metro Vancouver.
Coquitlam Centre aims to be the premiere shopping destination for residents of the Tri-Cities area through their community-building efforts and wide-array of retail offerings. Coquitlam Centre partnered with Jive PR+Digital to ideate and execute three robust hybrid contests in 2021 featuring social and in-person entry, minor influencer support, and creative community management to build positive brand sentiment, increase foot traffic, and raise awareness among the shopping centre’s following.
Jive created and executed three comprehensive social contest campaigns including influencer cross-promotion across Facebook and Instagram.
Jive utilized creative tactics such as interactive Instagram Stories, QR codes, proactive community management, and scavenger hunts to boost awareness of CQC’s exciting contest opportunities and prize packages..
Jive used one influencer at a minimal cost to CQC per contest to increase reach among local residents. and handled all back-end execution to reduce lift for CQC’s internal team.
Total Impressions
Total Engagements
Contest Entries
Total Reach
Total Likes
Total Comments
3,400+ contest entries for 3 contests across Facebook, Instagram, and in-person entrants.
210,400+ total impressions across CQC and influencer social accounts.
7,400+ total engagements and 156,000+ total reach across CQC and influencer social accounts.
