Daiya Foods is a dairy-alternative food company, offering the unexpected delight of plant-based exploration!
As pioneers in the plant-based category, Daiya was eager to leverage the power of influencer marketing to reinvigorate their brand awareness in a saturated market. They joined forces with Jive PR + Digital to implement an influencer program within a predetermined budget, while strategically identifying the perfect partners to bring this vision to life.
Jive PR + Digital utilized Daiya’s guidelines to create innovative influencer content, reinvigorating the brand’s awareness and attracting new and existing customers. Their unconventional approach of tapping into diverse creators and unique sponsored content, Jive successfully reached Daiya’s target audience, resulting in significant long-lasting results.
Total Views
Total Impressions
Total Reach
Total Engagements
Cost Per Engagement
Cost Per Reach
13,000,000 total views on Daiya’s influencer content
12,200,000 total impressions
9,600,000 total reach
1,100, 000 total engagements on influencer content featuring Daiya
$0.78 total cost per engagement
$0.06 total cost per reach
Built relationships with credible influencers in the field
