Zero Latency VR is a technology company that develops free-roam virtual reality experiences across the globe.
With the launch of their next-generation technology in the US, Zero Latency was on a mission to bring awareness to this cutting-edge experience and effectively position themselves as the leader in the virtual reality space. Zero Latency partnered with Jive to organize an influencer event within a predetermined budget, while handpicking relevant partners to leverage the launch and ultimately bring this vision to life
Jive successfully planned a weekend event at the Zero Latency venue in Las Vegas, Nevada where they secured 7 global influencers with a cumulative following of 8.7m to attend.
At the center of this campaign, influencers experienced the new immersive technology while generating 30 + pieces of user-generated content (UGC) that they shared authentically with their followers to build awareness and excitement. Accommodations, meals and activities were also coordinated to ensure influencers had a positive experience and developed a deeper connection with the brand.
Generated Sales
Total Engagements
Total Reach
Total Impressions
Video Views
Collective Following
$90,000 USD + in total generated sales from the event.
70,000 + total engagements between the 7 paid influencers.
774,000+ total reach through influencer content.
750,000 + views on an Instagram Reel shared by a local, unpaid influencer.
